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Physical customer intelligence

Where offline
signals become
decisions.

Anha recognizes opted-in members at your door without cameras, and sends real-time Store Visit signals to any system, with native Salesforce support.

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Unified Profile in Data Cloud
Seamless integration Fits the customer systems you already run, without replacing your stack
Built for enterprise Designed to scale across locations, teams, and existing systems
Privacy by design Recognition only for opted-in members. No cameras.
Fast Actions Trigger timely actions that improve conversion, retention, and service
  • Salesforce
  • HubSpot
  • Microsoft
  • AWS
  • SAP
  • Oracle

The problem

Your customer profile is complete online. In the aisle, it goes quiet.

Preferences, loyalty tier, purchase history, and open cases already live in your systems. But when a customer walks in, that context rarely reaches the team in-store—leaving opportunities to engage, sell, and follow up invisible in the moment.

A complete customer profile online, with the connection breaking before the store aisle
Online: full profile In store: no signal
  • Your best members get a generic experience
  • Your team misses the moment to sell
  • Your campaigns can't see who actually visited
  • Your online and in-store data stay disconnected

How it works

From the door to your CRM in four simple steps.

See how a customer visit becomes a real-time signal from the moment they arrive, to the moment your team can act on it inside your systems.

Your member carries a credential they chose

An smart card, tag, or VIP lanyard from your loyalty program. Enrollment is explicit, so recognition never happens to someone who did not agree to it.

  • Works with cards, tags, or wearables
  • No app download for your member
  • Start with a 50–100 member VIP cohort
anha Smart Card

Salesforce-native support

Make every store visit actionable in Salesforce

Anha does not replace the products you already buy. It gives Agentforce, Data Cloud, Marketing Cloud, and Service Cloud the floor signal they have never had.

  1. 01

    Physical moment

    Anha captures the visit

    An opted-in member enters. Anha creates one clean Store Visit event from the door signal.

    EnteredPresentExited
  2. 02

    Unified context

    Data Cloud knows who arrived

    The visit joins loyalty, preferences, purchase history, and open cases on the unified profile.

  3. 03

    Coordinated action

    Salesforce acts on the moment

    AgentforceBrief staff with the next-best action
    Service CloudSurface the open case for recovery
    Marketing CloudStart or suppress the right journey
  4. 04

    Measurable outcome

    The result improves the profile

    Purchase, service response, or no-purchase writes back for attribution and the next interaction.

    PurchaseCase resolvedFollow-up
Outcome writeback makes the next decision smarter

Anha supplies the missing real-world signal. Your Salesforce products use the customer context they already hold to decide, act, and learn.

Connected Customer 360

One customer view. Every system connected. Every outcome measurable.

Anha connects physical visits with the systems you already run, activates the right response in real time, and writes every outcome back to the customer profile.

CRM systemsSalesforce · HubSpot · Other CRM
Data & operationsData Cloud · Snowflake · PostgreSQL · ERP / POS
Action surfacesSlack · Gmail · Staff applications
Anha Recognize · Understand · Act
  • ↑Increase
    conversion
  • ↻Grow
    retention
  • ✓Boost
    productivity
  • ↗Prove
    ROI
  • ♡Recover
    customers
  • +Maximize
    CRM & AI
Context in Profiles, loyalty, transactions, events Action out Journeys, alerts, tasks, notifications Learn Outcomes return to the customer profile

Use cases

Turn every visit into an opportunity.

Capture who walks in, connect their visit to your customer data, and help your team engage at the right moment. From retail and hospitality to wellness and beyond, every visit can become a signal to sell, follow up, and build relationships.

Hotels recognize the guest at arrival, without cameras. Explore hotel
Hotel lobby where opted-in guests can be recognized at arrival

How it flows

  1. Guest arrives An opted-in card, tag, or lanyard crosses the lobby door. Privacy by design.
  2. Visit is written A Lobby Visit lands on the guest Contact in the Salesforce org you already run.
  3. Agentforce briefs the desk Concierge sees preferences and next-best action while the guest is still arriving.
  4. Service recovers early Open requests surface in Service Cloud before the guest reaches the counter.

Preferences, loyalty status, and open requests already live in Salesforce. Anha turns lobby arrival into a Visit your concierge, marketing, and guest services can act on, so hospitality is won in the moment, not after check-in paperwork.

Retail knows who walked in before they reach the aisle. Explore retail
Retail store floor where loyalty members can be recognized at the door

How it flows

  1. Member walks in An opted-in loyalty credential is read at the store door in under three seconds.
  2. Store Visit lands entered, present, exited, and no purchase write to the customer record in Salesforce.
  3. Journeys start from the visit Marketing Cloud activates from a real store presence, not only a click or receipt.
  4. Floor team acts VIP recognition and open cases reach associates while the member is still in the aisle.

Your CRM already holds loyalty tier, preferences, and campaign history. Anha writes the visit so store, marketing, and service can act in the same moment, and every visit becomes measurable instead of staying stuck online.

Also a fit for

  • Events & venues
  • Gyms & wellness
  • Beauty & specialty retail
  • Pharmacy
  • Cafés & bakery
  • Pet retail

Built for modern revenue teams

A store visit isn’t one team’s signal, it’s the gap every revenue role feels. Anha writes one opted-in presence event into Salesforce so Marketing, the floor, Service, and IT can act while the member is still present.

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Marketing

Build visit segments from real store presence. Trigger no-purchase journeys, personalize offers, and attribute campaigns to doors—not only clicks.

See use cases

Store Operations

See who is in-store now. Alert associates when VIPs arrive, recommend the next best action, and measure time-to-greet on the floor.

See how it works

Customer Service

Detect open cases at the door. Brief managers before checkout, guide recovery in the moment, and write outcomes back to the case.

See Salesforce fit

Salesforce & IT

Deploy through a managed package. Map sensors, stores, and Contacts, configure rules and permissions, and govern consent in the org you already run.

See the data model

Business Outcomes

Companies that act on offline visits keep more customers.

You already invest in loyalty, marketing, and service online. Without a signal from offline, that spend can’t reach the visit that matters. If you don’t, your competitors will. Market data shows the cost of staying disconnected.

Companies with strong omnichannel engagement retain about 89% of customers. Weaker strategies retain about 33%. Shoppers who buy both online and in store are worth 30% more over their lifetime.

Invesp Via Uniform Market omnichannel statistics, 2025

73%

Of retail shoppers are already omnichannel

Only 7% shop fully online and 20% only in store. Most journeys mix channels before a purchase.

Harvard Business Review

80%

More in-store visits from omnichannel strategies

Google data: connected journeys drive more store traffic, and those visitors spend about 4% more per visit than single-channel customers.

Google

83%

Research online before a store visit

While in store, 72% also use a phone to compare prices or read reviews before they buy.

Klarna Shopping Pulse

Figures compiled from Uniform Market’s 2025 omnichannel statistics.

Anha closes that gap without cameras: an opted-in offline visit becomes a signal your business systems can act on while the member is still present.

What you measure in 90 days

Proof from in-store.

A first visit should leave you with evidence not another slide deck.

1 Store Visit object as your source of truth
<3s From visit read to an action in-store
4 Visit events your POS never sees
0 Cameras, and nothing ripped out of your stack

Your data model

A credential maps to your Contact. A Visit relates to your store.

Nothing exotic for your admin to learn. Anha ships objects and relationships that behave like the rest of your org.

How Visit relates to Contact, credential, and store records

Four events available to every cloud

entered exited present no purchase
  • Reportable with your standard report types
  • Available to Flow and record-triggered automation
  • Streams into Data Cloud as engagement data

Security and privacy

Your members opt in. Privacy by design.

Members choose to participate through a credential they carry. Anha turns that credential into a visit signal without facial recognition or camera-based tracking. The resulting data remains governed by your existing roles, permissions, and access controls.

Consent-first recognition without camera tracking
  • Explicit consent: members enroll a card, tag, or lanyard on purpose
  • No cameras or biometrics: no facial recognition, no shelf vision, no item tracking
  • Your sharing model: Visit records inherit your profiles, roles, and sharing rules
  • Clean at the edge: staff tags and noise are dropped before anything is stored
  • Your retention rules: retention and residency follow the policies you already run

Get started

Start in your org. Prove it on one door in 90 days.

Launch a focused pilot in your own store, connect real-world visits to your existing customer data, and measure the impact on engagement, follow-up, and sales. Start small, learn fast, and expand when the results are clear.

  1. Days 1–30

    Install and map

    Your admin installs the package in your org. You survey the door, pick a VIP cohort, and map credentials to contacts.

  2. Days 31–60

    Go live on one door

    The portal goes live. You turn on one journey, one associate alert, and one service task so each team sees a real outcome.

  3. Days 61–90

    Review the evidence

    You review visit accuracy, alert speed, journey entries, and floor adoption, then decide whether the second store is worth it.

How teams set it up

Four steps from org install to your first Data Cloud segments, without a sidecar stack.

Setup path from package install and credential mapping to Data Cloud stream and segment activation
  1. Install the managed package in your org Store Visit object, Flow templates, and the Data Cloud stream ship together.
  2. Map credentials to Contacts Each opted-in card, tag, or lanyard resolves to the profile Data Cloud already unifies.
  3. Confirm the Visit stream in Data Cloud entered, exited, present, and no purchase land as engagements on the unified profile.
  4. Publish your first segments Start with In store now and Visited, no purchase. Activate into Marketing Cloud or Agentforce when you are ready.

What is included in a pilot

The Anha door kit: portal antennas, edge gateway, and member credentials

Fits your existing stack

Send Store Visit events to your CRM, data platform, workflows, and reports through packaged connectors or open APIs.

Door kit

One portal, two UHF antennas, and the edge gateway for your test entrance.

Member credentials

Cards, tags, or VIP lanyards for your first cohort of 50–100 members.

Onboarding and support

We onboard your team, monitor door health, and support you under a defined SLA.

Integrations

No ecosystem lock-in.

Salesforce works on day one. Everything else connects through open APIs, so Anha fits the stack you already run instead of replacing it.

Explore our integrations Talk to sales
Available now

Salesforce

Managed package, Store Visit object, Data Cloud stream, Flow templates, plus activation through Agentforce, Marketing Cloud, and Service Cloud.

Open APIs

Your own services

Publish Visit events to a second CRM, a data warehouse, or an internal service using documented event APIs.

Custom

POS, ERP, and CDP

Order matching and back-office connections are scoped with you once your Salesforce package is live, on the same Visit object.

  • Salesforce
  • HubSpot
  • Microsoft
  • Microsoft Azure
  • Amazon Web Services
  • SAP
  • Oracle
  • Adobe

Frequently
Asked
Questions

Do you only support Salesforce?

No. Salesforce is our first-class ecosystem, where the managed package, Data Cloud stream, and cloud activations are deepest, not a single point of dependency. Visit events also publish through open APIs to a second CRM, warehouse, or internal service, and POS, ERP, or CDP connections are scoped when you need them.

Do you use cameras or facial recognition?

No. Anha reads opted-in RFID credentials only. There is no facial recognition, no shelf vision, and no item-level tracking.

How accurate is it on a busy door?

Direction comes from the sequence of antenna reads, and the edge filters staff tags, duplicates, and people lingering near the entrance. Accuracy on your specific door is part of what a 90-day pilot measures.

Why not just recognize customers when they pay at the cashier?

A receipt only tells you who bought something. It misses who is in the store now, who left without buying, and every moment before the till: greeter help, VIP recognition, open-case recovery. Anha writes the visit at the door so Salesforce can act while the member is still on the floor. Matching a visit to a POS receipt is optional afterward, not the only signal.

What about guests or shoppers who are not in the loyalty program?

Anha only recognizes members who opted in and carry a credential. Everyone else walks through as usual: no cameras, no silent tracking. Start with a VIP or loyalty cohort, then grow enrollment as the pilot proves value.

Do we have to replace our POS or CRM?

No. Anha writes a Store Visit into the Salesforce org you already run. Matching a visit to a receipt is optional and handled through your POS order API.

Who owns the visit data?

You do. Store Visit records live in your Salesforce org under your sharing model, retention rules, and admin controls. Anha does not become a separate customer database.

Can we start with one store and expand later?

Yes, and we recommend it. One door proves the signal. Additional stores reuse the same Visit model, so store two does not need a new product.

Do we need Agentforce to start?

No. The Visit record lands without it. If Agentforce is already in your org, it becomes the fastest way to put a next-best action in front of your associate.

How long does a first install take?

Most teams start in your org, then go live on one door inside a 90-day pilot: install and map credentials, turn on one journey and one floor alert, then review accuracy and adoption before the second location.

Does the member need to install an app?

No. Recognition uses a card, tag, or VIP lanyard they already opted into from your loyalty program. There is nothing new to download at the door.

Is Anha available on AppExchange?

Not yet. Anha is in soft launch with enterprise Salesforce teams. Request a demo and we will tell you as soon as the listing is live.

Why RFID instead of Wi‑Fi or beacons?

UHF RFID is built for busy doorways: it reads hundreds of credentials per second at a distance, and your members already carry cards or lanyards from your loyalty program.

Get started

Choose how you want to start.

Tell us your edition, the clouds you run, and how many doors you have.

Request a demo

See a Store Visit land on a customer record in a Salesforce sandbox.

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